Spotify has been one of the most popular music streaming services on the planet for quite some time now. And while its popularity is undeniable, it’s not without its controversies. One of the more recent controversies surrounds the increased use of pre-roll ads on Spotify. Pre-roll ads are short video ads that play before songs on Spotify. They’re controversial because they can be intrusive and annoying, especially when played during music that you want to listen to uninterrupted. In this blog post, we’ll take a look at how emarketer estimates that 28.2 million people use Spotify for tech podcasts every month. We’ll also discuss some ways you can reduce the amount of pre-roll ads you see on Spotify, and what you can do if they become too intrusive for you.
Spotify’s New Podcasts Feature
Spotify has debuted a new podcast feature that gives listeners the ability to subscribe and listen to shows on the service with a simple click. The new feature, which is available on desktop and mobile browsers, allows listeners to browse by topic or show name and add any episode to their library without having to leave the Spotify app. Episodes will auto-download as they become available, so there’s no need to worry about missing anything.
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In addition to the new podcast feature, Spotify is also rolling out enhanced recommendations for its original series, including new themes and exclusive bonus content for some episodes. The updated recommendations will help listeners find unique shows that they may not have heard of before and can be tailored based on their listening history.
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Emarketer Predicts podcast listenership to hit 28.2 million this year
According to an Emarketer report, podcast listenership is projected to hit 28.2 million this year. That’s up from 21.8 million in 2016 and 16.1 million in 2015.
One reason for the growth: Podcasts are making a comeback after declining in popularity in the past few years due to decreased advertising spending by major brands and platforms like Apple, Google, and Facebook. Major adopters of podcasts include business leaders such as Mars Inc., Expedia, and Lululemon Athletica, which have pledged to spend $500 million on podcasts over the next two years.
Podcasts are also catching on with consumers who are looking for an alternative to traditional media such as television and newspapers. The report notes that users of podcasts are “more engaged with brands than any other digital platform” and that podcast ads “generate twice the ROI of TV ads across all channels”
Crunchbase Spotlight: Podcast Series
Podcast Series
Spotify has become a powerhouse in the music streaming industry, and its podcast series is one of the company’s strongest assets. The series, which was announced in January 2019, offers insights from some of Spotify’s most prominent employees about the company’s products and services. So far, episodes have covered topics such as how to improve discoverability for new content, how artificial intelligence is being used to personalize listening experiences, and how Spotify ensures quality across its entire catalog.
The podcasts are well-produced and easy to follow. They provide valuable insights that can help users make smarter decisions about their music consumption habits. Themes vary from episode to episode, so there’s something for everyone. Plus, they’re great listening material whether you work at Spotify or are just interested in what the company is up to.
How to Start a Podcast
Starting a podcast can be an incredibly rewarding experience. It can give you an opportunity to share your ideas and stories with a wider audience, and it can provide valuable marketing resources.
There are a few key things you need to do in order to start a podcast: choose the right platform, develop an idea, and find the right team.
Choosing the Right Platform
There are many different platforms available for podcasts, and each has its own strengths and weaknesses. You’ll want to decide which one is best suited for your particular goals and audience.
Some of the most popular platforms include iTunes, Google Play Music, Stitcher, and Pocket Casts. There are also numerous other options available, so it’s important to do your research before making a decision.
Developing an Idea
Once you’ve chosen a platform and decided on a format, you’ll need to come up with an idea for your podcast. This doesn’t have to be complicated – you could simply focus on one topic or interview a variety of guests. However, make sure that your idea is something that people would actually want to hear about. If it’s not compelling enough on its own, chances are that no one will tune in anyway!
Finding the Right Team
Conclusion
Spotify is one of the most popular music streaming services on the planet, and its popularity is only continuing to grow. In this article, we look at some of the factors that are contributing to Spotify’s success, as well as some tips for using Spotify to improve your productivity. Whether you’re a musician looking for new ways to market your work or an office worker who wants to tune out distractions and get more done, Spotify has something for everyone. So give it a try today!
